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<ONLINE COURSES
【GXUFE&ASEAN】 E-Commerce in China
LIKE
#E-Commerce# Clicks：

Lesson Code:TCEM2021E001

Academic Hours
2.00hours
Level

elementary

Lecturer

1. Professor Li Ying, Guangxi University of Finance and Economics

General Introduction
Nowadays, more and more people are shopping online instead of purchasing in offline store. With years’ development, Chinese E-Commerce market, hitting around 4.9 trillion USD in 2020 and being the largest E-Commerce market in the world, has fostered many successful E-Commerce platforms, such as Taobao, JD.Com and Pinduoduo. There is no doubt that online shopping has been one of the inevitable parts in many Chinese people’s lives.

Similar trend can also be seen in many ASEAN countries, a huge under-served market. ASEAN has experienced rapid growth in E-Commerce activity in the past few years,
and the E-Commerce annual sales in ASEAN is predicted to reach 102 billion USD by 2025. This is to say that the next decade will see an unprecedented growth in ASEAN E-Commerce, and that learning about related experience from China can help related practitioners and potential participants better launch a career in this field.

The professor for the training, Prof. LI Ying from Guangxi University of Finance and Economics, has delved into E-Commerce fields for more than 10 years, and she will introduce the current E-Commerce ecosystem in China as well as social media marketing strategies on TikTok, Wechat and other burgeoning platforms.

This Course is for
01

People having E-Commerce related backaround

02

People who want to acquire the basic skills in the operation of E-Commerce

03

People who want to leam about the development history of China's e-commerce

04

People who want to learn about the current situation of e-commerce in China

05

People who want to generally know the method to open an online store

Learning Materials

1. Lecture PPT

Recognized By

Benefits of Learning

● Understand Chinese E-Commerce development history
● Learn about Chinese E-Commerce current situation
● Learn about failed E-Commerce cases in China.
● Acquire the basic skills in the operation of E-Commerce.
● Generally know the method to open an online store.

Courses Videos
1. 【GXUFE-ASEAN E-Commerce Training】Development of E-Commerce in Chinaplay 2.【GXUFE-ASEAN E-Commerce Training】How to Conduct Marketing via Social Mediaplay 3.【GXUFE-ASEAN E-Commerce Training】How to Make Promoting Content play

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