[Smart Agricultural Technology] 5.New Media Marketing
#ICT# #IOT#

Lesson Code: TCEN2025H004

Clicks:
Academic Hours
5.20hours
Publish Date
Mar 2025

Lecturer

1. Lecturer ZHONG PeijunGuangxi Mechanical and Electrical Engineering School

2. Lecturer ZHOU XuanGuangxi Mechanical and Electrical Engineering School

3. Lecturer TAN YanGuangxi Mechanical and Electrical Engineering School

4. Lecturer LI MengxiaoGuangxi Mechanical and Electrical Engineering School

5. Lecturer LIANG SiyiGuangxi Mechanical and Electrical Engineering School

6. Lecturer GONG XiaomeiGuangxi Mechanical and Electrical Engineering School

7. Lecturer HUANG YingGuangxi Mechanical and Electrical Engineering School

General Introduction
This course focuses on cultivating trainees' ability to apply new media tools. It primarily teaches the fundamental concepts,
strategies, and methods for implementing new media marketing techniques and utilizing relevant tools.

This Course is for
# Helping trainees master the fundamental principles of new media marketing as well as the application of relevant tools. # Enabling trainees to grasp the methods and procedures for developing new media marketing strategies. # Laying a foundation for further comprehensive coursework in the E-commerce major.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Tanks

Recognized By

Benefits of Learning

# Being able to understand the job standards, responsibilities, and professional qualities required for new media marketing roles.
# Capable of conducting market research and preparing reports for new media marketing practices.
# Knowing how to plan and execute marketing campaigns using new media email tools.
# Being able to plan and execute marketing campaigns utilizing tools such as WeChat, Weibo, and Rednote.
# Capable of planning and marketing on short video platforms for new media.
# Knowing how to design and implement marketing strategies on platforms like Douyin and Taobao Live.

Courses Videos
Course Introduction.mp4play1.1 Exploring New Media Marketing.mp4play1.2 Major Positions in Internet Marketing.mp4play1.3 Core Competencies for Positions in Internet Marketing.mp4play1.4 Main Types of Internet Marketing.mp4play2.1.1 Understanding the Workflow of Online Market Research (Part 1).mp4play2.1.2 Understanding the Workflow of Online Market Research (Part 2).mp4play2.2 Exploring Common Online Research Tools.mp4play2.3.1 Designing an Online Market Research Survey.mp4play2.3.2 Designing an Online Market Research Survey.mp4play2.3.3 Considerations for Designing an Online Market Research Survey.mp4play2.3.4 Data Collection and Analysis for Designing an Online Market Research Survey.mp4play3.1 E-mail Direct Marketing (EDM).mp4play3.2 Analysis of EDM.mp4play3.3.1 EDM Tools.mp4play3.3.2 Email List Acquisition.mp4play3.3.3 Email Design for EDM.mp4play3.3.4 Analysis of EDM Effectiveness.mp4play3.3.5 Optimization of EDM Effectiveness.mp4play4.1.1 The Marketing Tool - Weibo.mp4play4.1.2 Posting Daily Content on Weibo.mp4play4.1.3 Weibo Creator Center.mp4play4.2.1 WeChat Marketing Tools.mp4play4.2.2 Publishing WeChat Official Account Graphic Messages.mp4play4.2.3 WeChat Official Accounts Data Management.mp4play4.3.1 The Marketing Tool - Xiaohongshu.mp4play4.3.2 Editing and Posting Xiaohongshu Notes.mp4play4.3.3 Xiaohongshu's Data Dashboard.mp4play5.1 Common New Media Marketing Tools.mp4play5.2.1 Use the Editing Tool 'Jianying(CapCut)' to Edit Marketing Videos (1).mp4play5.2.2 Use the Editing Tool 'Jianying(CapCut)' to Edit Marketing Videos (2).mp4play5.3.1 Use the Editing Tool 'Jianying(CapCut)' to Edit Marketing Videos (1).mp4play5.3.2 Use the Editing Tool 'Jianying(CapCut)' to Edit Marketing Videos (2).mp4play6.1 Live Streaming Marketing.mp4play6.2 Implement Marketing through TikTok Live Streaming.mp4play6.3.1 Implement Marketing through Taobao Live Streaming 1.mp4play6.3.2 Implement Marketing through Taobao Live Streaming 2.mp4play

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