Internet Marketing Theories and Tools Application is compiled by the teaching team of Guangxi Mechanical and Electrical Engineering School, based on the Teaching Standards for E-commerce Majors and the National Occupational Skills Standards for Internet Marketing Professionals(2021). It is designed for students majoring in e-commerce and related fields, aiming to cultivate their professional, learning, and innovation abilities. The textbook focuses on the responsibilities and workflows of internet marketing positions, integrating company cases to systematically explain theoretical knowledge and practical tasks. It is divided into six projects: Understanding Internet Marketing, Market Research, Video Marketing, Live Streaming Marketing, Social Media Marketing, and Email Marketing. Each project includes tasks, cases, and summaries, adopting a teaching model that combines theory and practice, supported by rich resources such as lesson plans, videos, and exercises.
