<EXPERTS Co-Director Dr. Randall M. Shannon

Professor Code:MADR2024I003

Biography
Co-Director Dr. Randall M. Shannon
Elected:2024.07
Nationality:United States

Co-Director of the International Program at Mahidol University, College of Management.

Recognized by
Education Background

1. Thammasat University, Ph.D., Marketing.
2. City University of Seattle, MBA, Technology/Engineering Management.
3. University of Kansas, B.A., Linguistics.

Research Field

1. Marketing.
2. Consumer Behaviour.
3. International Retail and Distribution Management.
4. Ageing and Sustainable Consumption.
5. Product and Brand Management.

Publication/Patent/Project

1. Marketing Management in Asia.
2. Factors Influencing Purchase Intention of Food Surplus Through a Food Sharing Platform.
4. Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976-2021).
5. The Dark Side of Social Media Effects of Social Media Content on the Relationship Between Materialism and Negative Consumption.
6. Materialism's Influence on Unsustainable Consumption Across Social Networking Sites: A Systematic Review.
7. Explaining Older Consumers’ Low Use of the Internet.
8. Family Life Cycle and the Life Course Paradigm: A Four-Country Comparative Study of Consumer Expenditures.
9. Explaining Older Consumers’ Low Use of the Internet.
10. The Moderating Effects of In-Store Marketing on the Relationships Between Shopping Motivations and Loyalty Intentions.
11. Digital Leadership for Sustainable Community-Based Tourism (CBT).
12. Using Control Theory and Self-Esteem to Explain Older Consumers’ Use of the Internet.
13. Social sustainability: enhancing and preserving the well-being of present and future generations via financial solvency and preventative healthcare.
14. Contrasting teaching styles among instructors and learning styles among students in Thai and Australian graduate schools.

Experience

1. Full-Time Research Faculty, Program Director of Marketing and also for Management Research, Co-Director of the International Program at CMMU, College of Management, Mahidol University.
2. Managing Partner, Vantage Company Limited.
3. Full-Time Lecturer, The University of the Thai Chamber of Commerce.
4. Consultant (Concurrent with UTCC&EGV), McKinsey Consulting Company.