<EXPERTS Chair  Dr. Pusanisa Thechatakerng

Professor Code:MADR2024I002

Biography
Chair  Dr. Pusanisa Thechatakerng
Elected:2024.07
Nationality:Thai

the Chair of MBA Programme at Metharath university.

Recognized by
Education Background

1. The Autonomuos university of Barcelona, Doctor's degree, Entrepreneurship and Small Business management.
2. The Autonomuos university of Barcelona, Master's degree, Entrepreneurship and Small Business Management.
3. Maejo University, MBA, Marketing.
4. The University of the Thai Chamber of Commerce,Bachelor's degree, Business English.

Research Field

1. Marketing.
2. International Marketing.
3. Tourism Marketing.
4. Marketing Research & Business research.

Publication/Patent/Project

1.Business Model of Social Business Innovation for a New Generation of Agribusiness Entrepreneurs in the Upper Northern Region of Thailand.
2. Social innovation: relationships with social and human capitals, entrepreneurial competencies and growth of social enterprises in a developing country context.
3. Creating Competitive Advantage of Small Private Tutorial Business in Lampang Province.
4. Multi-Layer Distributions System of Agricultural Entrepreneurs in Hygienic Fruits & Vegetables: Current Situation in Chiangmai, Thailand.
5. Alternative Marketing of Premium Cosmetic Counter Brand to Penetrate the Metrosexual Market in Muang District, Chiang Mai.
6. Social Media Customer Relationship Management Model Leading to the Creation of Financial Benefits.
7. Human Capital and Personal Entrepreneurial Competency on a Determination of Social Innovation.
8. An Efficiency of Social Media Customer Relationship.
9. Product Innovation’s Determinants of Chinese Family Business in Chiangmai and Consumer Socioeconomics.
10. Mobile Marketing in Spiritual Tourism: a Case of Saluang Sub-District, Chiang Mai, Thailand,
11. Distribution Channel Choice for Durian Fruit of Entrepreneurs: A Network Structure in Uttaradit Province.
12. Inspiration Matter towards Brand Building of Success Entrepreneurs in Thai Jewellery Business.

Experience

1. Committee of Phd. In Management program, Metharath university.
2. Chair of MBA Programme, Metharath university.
3. Faculty of Business Administration, Maejo University.