1.1 Marketing and Transformational Marketingplay 1.2 The nature and research objects of marketing and development historyplay 1.3 Marketing conceptplay 2.1 The evolution of the marketing mixplay 2.2 Strategic planning and market orientationplay 2.3 Marketing Management and Processplay 3.1 Marketing information systemplay 4.1 Marketing microenvironmentplay 4.2 Marketing macroenvironmentplay 4.3 Marketing research process and data analysisplay 4.4 Market demand forecastplay 5.1 Consumer marketplay 5.2 Factors affecting consumer purchasing behaviorplay 6.1 Organizational marketplay 6.2 Industrial market purchasing behaviorplay 6.3 Intermediary purchasing behavior and government procurementplay 7.1 Market segmentationplay 7.2 Target market selectionplay 8.1 Positioningplay 8.2 Competitor analysisplay 8.3 Basic competitive strategyplay 8.4 Market position and competitive strategyplay 9.1 Product mix strategyplay 9.2 Product Lifecycleplay 9.3 Services and Service Marketing and Service Quality Managementplay 10.1 Brands and Brand Equityplay 10.2 Brand strategy selectionplay 11.1 Factors affecting pricingplay 11.2 Pricing methodplay 11.3 Price changes and corporate strategiesplay 12.1 Distribution Channels' Functions and Typesplay 12.2 Distribution Channel Strategyplay 12.3 Logistics & Supply Chain Managementplay 13.1 Advertising Strategyplay 13.2 Sales Strategiesplay 13.3 Sales Promotion Strategies and Public Relations Strategiesplay 13.4 Integrated marketingplay 14.1 Marketing Planning and Executionplay 15.1 Sales Controlplay 16.1 The Value of Big Data Marketingplay 16.2 Major Patterns in Big Data Marketingplay 16.3 The Process of Big Data Marketingplay