1.1 Overview of SME creationplay 1.2 Problems and trends in the development of small and medium-sized enterprises play 2.1 Contents of organizational structure designplay 2.2 Form of organizational structure designplay 2.3 Organizational changeplay 3.1 Identification of entrepreneurial opportunitiesplay 3.2 Prepare business planplay 3.3 Industry awarenessplay 3.4 Newly opened small and medium-sized enterprises Industry selection play 3.5 Determination of the organizational form of newly opened small and medium-sized enterprisesplay 3.6 VI design for newly opened small and medium-sized enterprisesplay 3.7 Choice for new business start-upsplay 4.1 Human Resource Management Overviewplay 4.2 The current situation and misunderstandings of human resource management in small anplay 4.3 Human resource management practice for small and medium-sized enterprises play 5.1 Overview of Marketingplay 5.2 Market segmentation, target market selection and market positioning play 5.3 Product, Brand Strategy and Packaging Strategyplay 5.4 Distribution and promotion strategiesplay 6.1 Forecast and Development of New Marketplay 6.2 4P marketing strategyplay 6.3 Customer relationship managementplay 6.4 Marketing team cultivationplay 6.5 New market development strategyplay 7.1 Keep grainplay 7.2 Dispatchingplay 7.3 Enterprise supply logistics managementplay 7.4 Logistics cost controlplay 8.1 Total quality managementplay 8.2 Crisis managementplay 8.3 General procedures for conclusion of contractsplay 9.1 Cognition of financial managementplay 9.2 Forecast of capital demandplay 9.3 Accounts receivable managementplay 9.4 Analysis of solvencyplay