This competition was created for the following reasons: to strengthen the education exchanges between China and ASEAN countries, to continue the implementaction of the related "spirit of education" exchanges and cooperation agreements such as “Integration”, to adapt to the development needs of China-ASEAN Free Trade Zone, to promote the specialities of industry and commerce enterprise management, specialty construction, and teaching reform, to better implement work-integrated learning and personnel training modes and to cultivate high-quality skilled talents for enterprise operation and management.This competition will train students to skillfully use professional knowledge and skills, such as enterprise strategic management, marketing, product research and development, production management and financial management among others It will also help cultivate team management and coordination ability and enhance the professional quality of students.